News Archive

May 20, 2013

PromotingTourism in the North Wessex Downs

LEADER grant for Tourism Businesses who ‘Love Your Landscape’

The North Wessex Downs has today launched a project to realise the potential of the North Wessex Downs as a short break destination and raise the profile of landscape character among visitors. Supported by the RDPE funded LEADER programme, ‘Love Your Landscape’ aims are to create a set of high quality marketing materials that can be used by tourism businesses and spread the benefits of tourism spending.

Oliver Cripps, acting Assistant Director said today;

Our recent discussions with providers and visitors have identified a low level of recognition for the North Wessex Downs in tourism promotion. We are grateful to the LEADER programme for this opportunity to encourage greater collaboration across the tourism sector in the North Wessex Downs through ‘Love Your Landscape’.

We are inviting local accommodation, attraction and activity providers and their associated suppliers to contribute their ideas through a series of focus groups which will be held this summer. To take part, please email project coordinator, Alison Caffyn or contact the North Wessex Downs office


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