News Archive

Sep 18, 2013

Love Your Landscape

North Wessex Downs leads the way with tourism initiative

A lot of visitors do not realise that they are actually visiting an Area of Outstanding Natural Beauty (AONB), how stunning the rural landscape is, and how much there is to see and do.

The North Wessex Downs has this month launched a project to realise the potential of our stunning countryside, towns and villages as a short break destination and raise the profile of landscape character among visitors. Our LEADER funded Love Your Landscape project has created a set of high quality marketing materials that can be used by tourism businesses and spread the benefits of tourism spending.

This toolkit provides businesses with direct access to our logo, high quality images, maps, text and web links that can be used by them on a promotional website or printed leaflet/brochure. All the content is very easy to download and freeto use for all existing ‘Our Land’ businesses in the North Wessex Downs Tourism Network. Other businesses, organisations and individuals not in the network can contact us at  to ask permission to use the Toolkit.

One of the special features is web links to our ingteractive map, which enables visitors to plan a day's activity -- for instance, walking, sightseeing, visiting historic monuments, horse riding and cycling.

Oliver Cripps, acting Assistant Director says of the project: "The toolkit is the result of contributions from our emerging network of tourism businesses, facilitated by Tourism Consultant Alison Caffyn and designed by Dave Crosby from local firm Kaboodle Creative.

"The terrain of the North Wessex Downs provides many ideal locations and routes for a wide range of outdoor pursuits. The numerous footpaths, trails and bridleways give easy access to the beautiful countryside for walking, cycling and horse riding."

Local tourism businesses, leisure activity providers and lopcal food producers have been invited to display their brochures at the North Wessex Downs marquee at the Royal Berkshire Show this coming weekend (21st and 22nd September). Find us at stand 225 located on Avenue D.

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